- Tell us briefly about the identity and philosophy of your brand? How is it inspired and influenced by the cornerstones of the store this summer, craft, culture & creativity?
Our brand March to Shine is inspired by self-confident women who do not perceive youth as age. Our products are made with high quality lycra that is sustainably recycled, with environmental awareness, respecting the amazing planet we live on, and many of them can be worn on both sides. And while you can mix & match easily, it is possible to achieve effortless elegance by combining a single piece in different ways. In this period when consumption has almost become a lifestyle, we believe that although trends change rapidly, sophisticated and stylish pieces cannot be worn out by time. We create timeless collections for women, men and children. This summer, we were inspired by the extraordinary nature and immortal colors of the land where we were born and raised. Unique sunset colors, bright blue of the sea, peaceful green and colors evoked by the scent of flowers carried by the breeze, comfortable cuts that make the body look beautiful.
2. How is it tied to travel?
You want to reach comfort and elegance while traveling without much effort. This makes you feel confident and free. March to Shine promises that.
3. For what reasons do you travel?
S: Traveling enables us to notice, see and recognize differences. It enables us to realize the world we live in, to find ourselves and to mature.
B: Traveling inspires our creativity. It helps us to better understand different cultures and their habits which in return provides us with more ideas.
4. What are some of your most unforgettable escapes that have shaped and inspired the identity of your brand?
S: This is undoubtedly the result of many accumulations, but I can say that one of the most unforgettable escape was traveling to Cuba. I was fascinated by the bold colors used by the locals.
5. Where do you search for inspiration?
Nature is our starting point. People need nature and its diversity. We think it is the most beautiful/ultimate art.
6. What’s one piece from your own collection that you always bring on travels?
Victoria one piece. It can be matched with Day and Night outfits easily.
7. What about a piece that’s perfect for a holiday on the Turkish riviera?
B: Giesel bikini
S: The turquoise sea, the coastal fish accompanying you while you swim, the sun that burns and warms under every shade of green and blue wearing Rayne one piece.
8. What are some of your favorite escapes here at home, hidden gems in Turkey?
To feel the colors and light, the ancient city of Mardin. To be alone with the untouched nature of the Black Sea, Rize Çamlıhemşin and Artvin Borcka plateaus.
9. Share with us one of your favorite travel memories or anecdotes..
While creating our brand March To Shine, we said we were inspired by self-confident women. We met such women years ago on a trip to Kaz Dağları from which we returned with intense experiences. Tahtacı nomads, whose roots extend to Central Asia is known as protecting their traditions for centuries. This mountant villagers celebrate spring traditionally. The reason of our trip was to see these traditions, to get the know local people and their culture.
We reached Tahtakuşlar village very early in the morning. We knocked the first door we saw. The host who open the door invited us to have dinner at a table full of local dishes. We tried to get to know each other during the meal. After the meal he said “dress our guests and let’s go to the ceremony”. After a while l was wearing a red shirt over a purple silk “şalvar” and a green “3 etek” with purple and blue embroidery on it, a silver belt around my waist and a crown wild flowers on my head. I experienced how comfortable and self-confident one can feel all day long in this traditional dress. Older women took off the belt that they wrapped around their waist and carried their grand children by tying them to their backs. They could also tuck the “3etek” around their waist and instantly create a very comfortable business outfit.
Our vision of fashion based on comfort and elegance started to bloom that day.
10. Favorite travel film or book?
S: Into the Wild by Jon Krakauer. The shocking story of Christopher McCandless, who tries to build an alternative life in the wild by going beyond the norms accepted by society.
B: It’s never easy to select all time favourite movie or book though this years highlight for me was the movie Soul.
11. Where are you dreaming of escaping to next?
B: Cape Town
S: Peru
12. What does traveling mean to you?
S: It means understanding, learning and renewal.
B: Learning the new cultures
